Importers in Malaysia may not be familiar with the 1688 platform. It is the wholesale network under the Alibaba Group, which corresponds to the Taobao. Taobao does retail, however, 1688 is to transform personal retail into wholesale sales between global companies (B2B). No matter which country you are in, you can import China goods through the 1688 e-commerce platform.
Since June 1999, Alibaba 1688 website for the first time goes online until 2018 with such majestic results. Nearly two decades of development has been the result of today, we can see that it is indeed a trusted, and safe website. Many people may know that the site is safe, but there are so many sellers, and some of them are not sure if it is real sellers. So how can you determine which seller is reliable and which seller’s products have quality assurance?
Don’t worry, 1688 has its own set of complete security system, through big data to assess the level of sellers, so that buyers can know every seller at a glance.
**If you face any transaction problem, you can kindly visit (How to Solve 1688 Transaction problem)
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How to differentiate the level of sellers
As a beginner, who imported goods for the first time from 1688, we can judge the level of the seller from the following points：
1. Powerful Merchants-Bull’s Head logo 
With the proprietary Bull’s head logo shown above is the powerful merchants. This is one of the valid proofs of seller’s level. In order to obtain the title of the powerful merchant of the business, the seller must meet the three qualifications at the same time. The difference is:
- Source manufacturers: Enterprise registered capital more than 500,000 yuan (or equivalent foreign currency) or factory are bigger than 500 square meters
- Official flagship store: enterprise registered capital more than 300,000 yuan (or equivalent foreign currency) or operating / factory area bigger than 500 square meters
- Brand store: enterprise registered capital more than 300,000 yuan (or equivalent foreign currency).
Different business categories also have corresponding requirements for the qualification to become a powerful merchant. We can use this logo to choose the reliable sellers and then make a more detailed selection from it.
As a buyer, after we came to the 1688 home page, you can directly click on the excellent products (实力优品) in the blue box below, you can directly come to the page with excellent products, which has a specific classification in the page.
We randomly choose a category in the daily necessities of office culture and education desktop products as a demonstration.
On this page, we can find that every seller is a powerful merchant with a bull’s head logo. This method saves us a lot of time.
2. Integrity pass
Every merchant’s lower right corner will have such a sign as shown in the figure above, and there will usually have the year of operation behind the sign of integrity pass. To apply for integrity pass only requires a business license and an annual fee of 6,688 yuan. You can automatically upgrade by paying on time every year. The year represents the business history of this online store. We can know how long this online shop has been open by the year of integrity pass. 12 years means that the online store has been open for 12 years. But this does not guarantee the quality of the product. For the quality of the product, everyone should use the powerful merchant as the reference. The year of integrity pass can be used as support reference.
3. Other customer comments
After we open a product, we can see the details of the product, the size of the product, the net weight, the material, etc. Sliding down we can also see the number of people that purchased the products, as well as the comments from the customers. We can judge the quality of goods through the repetitive procurement rate in the transaction and the goods satisfaction in the comment area by customers.
Above are our specific methods and detailed standard for judging the reliability of the merchandise. In summary, high-quality merchandise needs to look at the aspects of powerful merchants, in-depth inspection companies, company size, year of integrity and other customer comments.
So how do we pay to China after we choose the goods and sellers? You can refer to another article of our “Exchange service system”
If you need the shipment services, you can click the (Link) to register an account.
